The streetscape is extremely walker-friendly, with stores sited up at the sidewalk, and amply-wide sidewalks adequately screened from the whizzing traffic nearby (thanks to on-street parking, trees, brick decorative strips and such) . In addition to a fair number of local businesses, Coolidge Corner has some of the same chain stores as Rte. 9 in Framingham. But oh how differently they're designed! Here's how Trader Joe's in Coolidge Corner appears from the street:

This encourages foot traffic in the front, while there's still a parking lot available behind the building.
And, here's the entrance to Walgreen's in Coolidge Corner:

Notice the well-marked crosswalk at the busy intersection -- which plenty of people actually use -- as well as the store sited up at the street.
Have you seen many people walk, not drive, to Trader Joe's or Walgreen's on Rte. 9 recently? I didn't think so. With different siting and design of those and other buildings on Rte. 9, as well as adequate pedestrian crossings and a walker-friendly streetscape, you could have.
What a pity.
It's obvious that planners just assumed nobody really wants to cross most of the retail stretches of Rtes. 9 and 30 -- there are no clearly marked crosswalks and few pedestrian crossing signals (and the ones that exist are a joke; you have to sprint across the street to make it in time). Contrast this with the pedestrian crossings on Beacon and Harvard streets -- pedestrian signals even tell you how much time is left for you to make your way across the traffic.

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